In popular culture

The carousel slide projector was highlighted in the popular TV-series Mad Men (Season One, Episode 13, titled “The Wheel”) as a product for advertiser Don Draper to pitch. There, it was named the “Carousel,” instead of “The Wheel”, because it was nostalgic and let its viewers travel through their memories as a child would, “around and around and back home again”.[4]



“The magical power of the projected image is unique to the medium. A beam of light, thrown out from the slide or film projector, bears sequences of images that reconstitute and take form when the light meets an opaque surface. Projected images are at once solid and transparent…The beam of light is a powerful sign of memory and the visual imagination. It transmits ghost images, figures that live only through the power of the projective apparatus and die as the picture vanishes. Projected in darkness, the cone of light traces the genesis of the images from projector to screen. It is spellbinding and full of promise”

– Lynda Nead, The Haunted Gallery


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